My column last week – “Advertising Engagement: Did It Stick?” – sparked prompt feedback from the ANA and especially the ARF (I just wish the ARF would join the conversation publicly by commenting here or blogging!). To help rejuvenate the discussion (which my column seemed to help somewhat), I promise to deliver more formal updates in the next few weeks, especially from the ARF’s esteemed Joe Plummer, chief architect of the advertising engagement construct.
The ARF would benefit from an open and comprehensive database of its ongoing work in this area, especially for those people not involved on a day-to-day basis. A wiki could work well.
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