Mediashift: Nielsen BuzzMetrics and Measuring Consumer-Generated Media

Mark Glaser at Mediashift has a nice Q&A with Jonathan Carson, CEO of Nielsen BuzzMetrics, where I work. It’s a good state of the space not only about consumer-generated media measurement, but of larger consumer-driven forces disrupting the media, marketing and intelligence-gathering landscape. Thanks for this in-depth discussion, Mark. 

Related posts:

1. Forrester CGM Report Available, Courtesy of Nielsen BuzzMetrics
2. Marketers: Don’t Get Burned By Consumer-Generated Media
3. Online Event: Consumer-Generated Media & Engagement
4. Job Opportunities At Nielsen BuzzMetrics
5. The Problem with Consumer-Generated Media: The Consumer Generates It

Tagged as: Consumer-Generated Media, Market Research