No Watch Is Perfect

The WSJ adds a new video twist to the never-ending debate about media measurement standards and audience samples versus log files. Magid Abraham, president and chief executive of comScore, an Internet measurement service, where I used to work, offers one of the best quotes yet:

I think that people who are asking for a single standard are people who basically want to measure the world with one watch, knowing that no watch is perfect.

True.

Related posts:

1. We Can All Improve Because None Of Us Are Perfect
2. Top Risks To Watch Out For In Your Social Media Strategy
3. The Perfect Mullet (This Video Really Rocks, Trust Me)
4. Engagement Is Meaningless Without Sales
5. Web Measurements: What’s Real?

Tagged as: Media