Archive for September, 2006

Critical Questions For Believers In Advertising Engagement

Saturday, September 30th, 2006

This is a cross-post with Engagement By Engagement…
Critical Questions For Engagement Believers
Here are my immediate thoughts on the ARF/AAAA’s Consumer Engagement conference, as we near its end. First, the conference was awesome and included much thoughtful discussion! I really enjoyed soaking it all in, meeting smart people, as well as serving as [...]

links for 2006-09-30

Saturday, September 30th, 2006

New York City may ban ‘hazardous’ trans fats - health - 28 September 2006 - New Scientist Tech
(tags: new york city nyc trans fats)

VentureBeat » BuzzLogic wants to identify influential blogs, raises $1.5M
(tags: buzzlogic cgm blogs nielsen buzzmetrics cymfony umbria)

Forget ‘emoticons’ – use your own smiley face - tech - 29 September 2006 - New [...]

Real Human Emoticons

Friday, September 29th, 2006

This is nifty: New Scientist reports on new emoticons based off of your actual face:
Software that contorts an image of a person’s face to express different emotions could enrich text-based internet chat.
The researchers behind the system say it can quickly transform a user’s face to convey any of six emotions, ranging from anger to [...]

Video: Dr. Joe Plummer On Consumer Engagement

Friday, September 29th, 2006

 

Regurgitating my video work over at Engagement By Engagement, my MediaPost Spin column this week is actually a video interview! I think this is a first for MediaPost. Most important, my interviewee, Joe Plummer, Chief Research Officer of the Advertising Research Foundation, offered some great insights. What do you think?  Comment on the Spin blog [...]

Gerald Zaltman on Engagement and Co-Creation

Friday, September 29th, 2006

Over at the Engagement By Engagement video blog, I scored a nice interview with Gerald Zaltman of Harvard Business School. And I bring it to you here with this cross-post:
Gerald Zaltman, according to Joe Plummer, is the spiritual leader of the Engagement movement. Oh yeah, he’s also the Joseph C. Wilson Professor of Business Administration [...]