Is word of mouth, or consumer-generated media (CGM), part of the new "Engagement" metric for marketers? You bet it is!
Back by popular demand, my colleague Pete Blackshaw and I will host our next Nielsen BuzzMetrics Webinar on the controversial topic of Engagement. With advertisers crying for help amidst a broken, eroding media-marketing model, we’ll cover what others are saying about engagement and offer our point of view, which has a huge connection to CGM, one of the ultimate proxies of consumer attention. In fact, I’ve said it before, plain and simle: word of mouth is the ultimate form of engagement!
Please join me on August 15, 2006 at 4PM EST. All you have to do is register online here.
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