Word of mouth and consumer-generated media are massively impacting the auto industry, one of the largest economic sectors and among the most significant spending categories for individuals, families and businesses. Online discussions are completely changing consumers’ experience with automobiles, from researching, to purchasing, owning, customizing, affiliating, repairing, selling and sharing good and bad brand experiences.
Bruce Ertmann, corporate manager at Toyota Motor Sales, will co-host an online event on this topic with my Nielsen BuzzMetrics colleague and auto expert, Bill Stephenson. They will explore how proactive automakers should be thinking strategically about listening smarter and engaging consumers in ways that are meaningful and relevant. If you’re a marketer or communications professional, this discussion should be extremely valuable for you. It takes place 4-5 p.m. (EST) next Tuesday, July 18. You can register here.
I’ll definitely be there!
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