Social Media Firewalls Threat to Corporations

I’ve given three workshops on consumer-generated media (CGM) to CMOs and senior marketing execs of three Fortune 500 companies in the past week, and in each case I learned that the corporate IT department was prohibiting employees from accessing a range of social media, including video sharing sites and blogs. I think this is a highly misguided practice and will lengthen the pain these companies go through as they adjust to a  more consumer-empowered world. These companies are sending two disturbing messages (whether intentional or not): first, employees must be sensored; and second, conversations and content on these robust, emerging platforms are irrelevant. Yikes. I wonder how prevalent this practice really is.

Related posts:

1. Social-Media Metrics In Their Infancy
2. Social Media Training Wheels
3. Social Media Is Lexical Deviation
4. Death Threats And Scum Are Not New To Social Media
5. Social Media Will Help Police Net Neutrality

Tagged as: Consumer-Generated Media, Marketing, Things Bad