Comments on: Jim Lehrer: Renaissance of The News Gatekeeper http://www.attentionmax.com/blog/2006/06/jim_lehrer_renaissance_of_the_news_gatekeeper.php Max Kalehoff On Marketing, Media & The Edge...Plus Bonus Insights On Start-Up Culture & Raising Kids. Thu, 18 Mar 2010 13:57:48 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: John Cass http://www.attentionmax.com/blog/2006/06/jim_lehrer_renaissance_of_the_news_gatekeeper.php#comment-304 John Cass Fri, 30 Jun 2006 17:24:56 +0000 http://www.attentionmax.com/blog/2006/06/jim_lehrer_renaissance_of_the_news_gatekeeper.php#comment-304 Max, I think you are both right on this one. I think you are right when you state that you will trust non-professional bloggers to be a gatekeeper to knowledge you are interested in staying in touch with. And I think Jim Lehrer is right when he says publications can gain back some of their standing by being a gatekeeper in the new medium. Brand and reach do make a difference. And once old media embraces new media more, as they are increasingly doing so. I think those new entrants into the social media world will have an important impact because of their existing skills. Max, I think you are both right on this one. I think you are right when you state that you will trust non-professional bloggers to be a gatekeeper to knowledge you are interested in staying in touch with. And I think Jim Lehrer is right when he says publications can gain back some of their standing by being a gatekeeper in the new medium.

Brand and reach do make a difference. And once old media embraces new media more, as they are increasingly doing so. I think those new entrants into the social media world will have an important impact because of their existing skills.

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