Why Advertising Agencies Don’t Get R&D
June 30th, 2006 | by maxkalehoff | published in Uncategorized | Email This Entry
In my latest OnlineSpin column at MediaPost, I discuss R&D and innovation at advertising agencies, or the lack thereof. I’m a little critical, and certainly don’t mean to offend anyone. I’m just reflecting on my experience, which just may reflect a larger trend or a problem. Interestingly, most agency executives seem to agree with me, [...]
