I believe in the spirit and efforts of the Engagement advertising research initiative, led by Dr. Joe Plummer of the Advertising Research Foundation. I’ve written about the topic here and have been quoted on the subject here. Provided my company is in the business of measuring and analyzing consumer-generated media, my colleagues and I spend a good deal of time thinking about the complex relationship between CGM and Engagement, and contribute those thoughts to the larger effort. So I’m definitely looking forward to hosting a lively discussion and Webinar on the topic with my colleague, Pete Blackshaw, on Wednesday, May 23, from 4-5PM EST. If you’re interested in joining us in this conversation, please sign up here.
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