Conservatism Greater Threat To Brands Than Being Dynamic
April 29th, 2006 | by maxkalehoff | published in Uncategorized
Grant McCracken, reflecting on the recent C3 (Convergence Culture Consortium) retreat at MIT, offers great perspective about marketers, consumers and co-creation of brands. His post ties together very well some of my own thoughts about engagement (here and here) as well as consumer-generated media. And the timing is perfect – on the heels of the [...]
