http://www.attentionmax.com/advertising_research_foundation_unveils_engagement Max Kalehoff On Marketing, Media and Being A Dad Tue, 08 May 2012 04:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.attentionmax.com/advertising_research_foundation_unveils_engagement#comment-218 Jim Nail Sun, 26 Mar 2006 00:16:06 +0000 http://www.attentionmax.com/blog/2006/03/advertising_research_foundation_unveils_engagement.php#comment-218 Amen, bro! What will be especially interesting about using CGM to measure engagement is to get the ad guys past the idea of looking for mentions of advertising campaigns (e.g., ad recall) and, as you say, look at engagement around the product. It's gonna be a long haul! Amen, bro! What will be especially interesting about using CGM to measure engagement is to get the ad guys past the idea of looking for mentions of advertising campaigns (e.g., ad recall) and, as you say, look at engagement around the product. It’s gonna be a long haul!

]]> http://www.attentionmax.com/advertising_research_foundation_unveils_engagement#comment-6340 Jim Nail Sun, 26 Mar 2006 00:16:00 +0000 http://www.attentionmax.com/blog/2006/03/advertising_research_foundation_unveils_engagement.php#comment-6340 Amen, bro! What will be especially interesting about using CGM to measure engagement is to get the ad guys past the idea of looking for mentions of advertising campaigns (e.g., ad recall) and, as you say, look at engagement around the product. It's gonna be a long haul! Amen, bro! What will be especially interesting about using CGM to measure engagement is to get the ad guys past the idea of looking for mentions of advertising campaigns (e.g., ad recall) and, as you say, look at engagement around the product. It’s gonna be a long haul!

]]>